Here’s how AdCellerant turned  a client contest into eight end user case studies and an educational  “Virtual Awards” webinar, recognizing the best local ad campaigns built on its platform.

 Challenge: AdCellerant´s  programmatic ad platforms empower local media agencies to sell hyper-targetted ad networks and other services.  They had a robust marketing department and anonymous user case studies from analytics, but  were unable to create end user case studies with names of real media and real advertisers.

Solution: The company partnered with LocalMediaInsider, a case study-based trade journal, to sponsor Top Ad awards, and recognize best practices in selling local programmatic.  

As part of the sponsorship, AdCellerant nominated numerous campaigns that had had outstanding results from its customers at local media companies around the country.

Nominees were contact by LocalMediaInsider, and  paid no entree fee.  Winners were announced monthly in Top AD case studies to a full media list of 26,000 executives and on  the LocalMediaInsider website.

In November  2017,  “Best ideas for selling programmatic,”  was created as virtual awards banquet and  webinar,  co-hosted by LocalMediaInsider  and the sales director of AdCellerant.

It was structured both as a customer recognition event, and a fast-paced 30 minutes of actionable tactics from the case studies on winning SMB campaigns.

“Local programmatic is just catching on, and its changing how newspapers and television stations go to market,” said Alisa Cromer, editor of LocalMediaInsider.

“This is the first time we have specifically recognized the great work that sales reps for local media companies are doing in this area. The results they have achieved for clients are exciting. ”

Results:

• AdCellerant obtained eight new case studies  with real campaigns and media companies to use in its promotional materials and learning center.
• 15,000 media executives opened emails announcing the winners and the webinar.
• 1700 media executives clicked through to read more and/or visit AdCellerant´s website.
• The webinar was attended by 26 media executives  interested in programmatic ad sales.