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Name of Persona
Sample client
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Industry
Employees
Revenues
Age
Income
Eduction
Job title
Role
On a typical day they
Reports to
Direct reports include
Works with
Current Goals
Measured by
Personal goals Most profitable Exit Next career move Please the boss Keep team happy More income Leadership in field Other
Key Benefits
Competitive
Top 3 challenges
Slowed down by
Top obstacles to purchase Budget Internal resources are sufficient Other partners are sufficient Not enough time Not enough value Other possible options Internal resistance Other
For example
Competitors
Learns from Industry blogs Industry trade journals Internal colleagues External colleagues Conferences Vendor websites Other
Trade press
Associations
Internal feedback from
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