TechRefs, the marketing division of LocalMediaInsider, has just released a new tool, The Persona Machine, and invites you to BETA test the service for free.

The tool allows your company to create digital four color, one page customer personas in minutes. In fact, you can create and save as many as you want, share with your team, print, or  edit later.

So what is a customer persona? It is the story of an  imaginary person created to replicate your typical customer, typically an aggregate.

They are  used by top B2B companies to understand new verticals and changing markets,  to train new employees, and to create consistent messaging.

Many companies like Vendasta, whose marketing powered rocket-ship growth of 50% year over year for the last three years, hands them to every new marketing employee.

We made it easy as freemium service for tech companies (ok, media companies can use it, too).   Just sign up and follow the prompts here.  You’ll get your own  customer persons downloaded at the end of a few clicks.

All the information is private. Yep, we don’t see it, we just want to know who may interested in marketing services.

Read up on how customer personas can help your B2B marketing strategy  or just click to start.