Media Tech Reporter launches
We’ve gone and done it.
Media Tech Reporter, an email newsletter covering technology for journalism based media, starts up this summer.
The Reporter is a project of LocalMediaInsider, which covers business case studies for local media companies, and TechRefs, its marketing partner.
It is intended to be a quick hit of news about revenue opportunities from new platforms, and news about their partnerships, integrations and upgrades.
“It is still time-consuming and expensive for media to keep up-to-date on what new technology is available, easy to implement, and has an ROI,” said Alisa Cromer, publisher of LocalMediaInsider.
To create the newsletter, Media Tech Reporter´s journalists cover technology demonstrated at conferences and online, and talk to analysts and media about how they view these opportunities, and provide memberships for R&D partners to deliver their information.
The newsletter will cover:
- New platforms and technology demoed at trade conferences
- New products and features
- New clients added
- New Case Studies and White Papers released
- New integrations and partnerships
- Key hires and milestones
- Statistics from research that show trends
To guarantee inclusion in the newsletter, technology companies can subscribe to the service that includes one post per month, reaching the opted-in email database of 25,000.
“We also have a content team that writes and advises on messaging, so this is really a full service subscription,” Cromer said.
For more information on how to send in a release or subscribe, contact alisa@techrefs.com.
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