Meet Your New PR &
Content Marketing Team
Generate leads. Show success. Build trust.
Companies purchasing technology platforms are as influenced by vendor content (29%) as by third party information sources. We build capability in stages: Case studies that show success, best practices that show vertical expertise, one sheets that sales reps need most, press releases that keep your company in the news, content libraries that help end users learn.
Who We Help
If you are a fast-paced tech startup looking to outsource PR & marketing services that deliver custom, brand building growth, we’re a match.
We’re help both companies who know they don’t have the time to hire an internal PR & marketing team, and companies that need extra services – such as distribution and customer contests – to support their own marketing department.
With us, you won’t have to hire, train, and manage additional people. Our monthly costs are your only investment.
Great content, the right audience
TechRefs got us on track with writing case studies and best practices, even co-hosting webinars with LocalMediaInsider. They work as a partner to create and distribute vital information our prospects need to understand the revenue potential. As our company grew and developed a new generation of self serve advertising options for the media industry, TechRefs has grew with us. Today we are working on a learning center for our media clients who are transforming their companies by adding self serve options.
Brian Gorman – Co-founder, iPublish Media
Keep it simple
What is the important information you need: Press releases, case studies, best practices, or creation of a learning center? We can help.
If you already have a marketing department, great! Let us distribute your content more widely to exactly the right audience.
If not, we can create a complete content schedule without hiring a full time employee.
As your business grows, we grow with you.
We take your success personally. Call 408.892.9815 or email alisa@techrefs.com with any questions.
How We Deliver Results
White papers
White papers are one of the top ways that industry executives “keep up to date” on new technology options in the pre-search phase. We’ve written white papers that media executives pay to see. A great white paper that gives critical statistics and speeds up the learning curve can also be a key lead generator.
Case studies
More than half of marketing technology purchasers said that case studies/testimonials were the most influential source of information on their purchase decision. It’s also a top request from prospects to the sales rep: Who else is using this? Do you have a reference. Finally, case studies with specific results are one of the top three lead generators. We have an award-winning format for case studies that media executives paid to access, and which create a win/win for your customers that turns them into advocates.
Press releases
Press releases are an important part of the media mix. We look for a “news hook” that trade journals will be interested in, and curate the right distribution sources.
Blogs
The company blog can accomplish a number of important tasks: Update your team and customers about new product developments, customers and other successes. Provide tips and useable expertise learned along the journey. Show how your platform works with partners. Compare results with competitive options. Announce conference attendance and speaking engagements. We work on your team to create a flexible blog schedule, and post across social media.
Best practices
Best practices is another core competency for your content plan. General best practice lists show how your platform solves a problem. Customer best practices are even more critical: No matter how great the technology is, it’s value is created when customers use it successfully. A list of “best practices” from your most successful customers is always in demand.
Product demo reviews
Product demos are the #1 most influence source of information for buyers. But too often they are only “so-so.” We’ve studied what makes product demos interactive and persuasive versus one-sided and “going nowhere.”
Customer personas
Need help building out your customer personas? Let us work with your sales teams on virtual brainstorming team meetings to come up with a full set, on useable one sheets with an “image” of your “real” buyer. It’s not only fun, but critical to help craft content and ads, and select the right criteria.
Testimonial Title
Testimonial Message
John Doe – CEO, Startup & Co.
Are you ready to get started with your new marketing team?
Don’t wait – we will take care of your PR & content marketing for you with our custom monthly packages. You just need to pick how much help you want from us.