In the local media space,  there are a variety of email newsletter, in addition to companies like PRNewswire. Each audience is slightly different.

The company with the largest business-side email audience  in 2018 is arguably LocalMediaInsider. Their reach of 31,000  includes conference attendees, LinkedIn group members, and proprietary data collected on TV, radio, newspaper and magazine audiences.

“PRNewsWire´s revenue side job titles are just  a subset,” she said.

Seven years in the making,  it is the largest opt-in email list of targeted  revenue-side media executives in English speaking markets worldwide, we’ve been able to find.

“We are now segmenting the list into a variety of interests such as self serve, email, or circulation data based on the audience path.  Each of these segments have an open rate of 78%,” said Alisa Cromer, publisher.

Here is the overall break down:

• Media Press 242
• Radio 4,781
• Television 4,048
• Magazine 6,000
• Association 297
• Technology companies 1,119
• Out-of-office contacts added to opt-in to give depth within companies
• Newspapers 14,135

.What this means for SAAS companies who sell to or through  local media as resellers is they can reaching deeply across media channels with one buy.

LocalMediaInsider also specializes in content marketing programs – case studies, awards sponsorships and  best practices –  to convey more complex educational messages.

“If you are selling something everyone already understands, such as an email platform,” a small online display ad will work,” Cromer said. “But often the task is more educational.”

LocalMediaInsider also gives clients a curated list of leads who are “most likely to be interested” and already familiar with the advertiser brand and value proposition, based on personal knowledge and data behaviors.

“For SAAS companies who partner with the media industry, content marketing to this core group is the most powerful and efficient  way to reach prospects ,” she said.

“Conferences cannot be neglected, but this makes them more effective and amplifies reach.”

Native marketing campaigns are designed to match LocalMediainsider´s voice and feel. TechRefs is the marketing division that creates and distributions native marketing to LocalMediaInsider´s audience.

Cromer believes LocalMediaInsider´s email audience is not the largest  revenue side list available of English-speaking media executives.

“We don’t want to mistake these numbers, so  you know someone with a larger opt-in audience, please let us know.”

E&P´s list of media executives comes close, but is split between editorial side and revenue side executives.