Mobile-specific ad units “are experiencing a huge uptick in popularity,” according to Aimee Eickley, of Times Shamrock digital media group.  Created on Impact Engine´s platform,  popular units include mobile slider and mobile video ads.

“While 40 to 50 percent of our web traffic at the Republican-Herald comes from desktops, the perception of many of our local advertisers is that people exclusively visit the Herald using mobile phones,” she explained, to the Media Tech Reporter this week.

In other news, the reporter noted that local media are beginning to understand how their companies are impacted by voice search.  Monosolutions has just released a new white paper explaining the basics.  The company builds turnkey websites for small businesses and already pre-structures data, such as FAQ´s, for voice search. They contend that basic websites which can be built from templates in a couple of hours are necessary to any agency’s full stack.   Download the white paper  here.