Site Impact announced last week that it has released enhanced automotive data for its email targeting platform. 

An ‘Auto Intender’ feature now provides records of individuals who are actively looking to purchase a new or used vehicle. The data is also searchable by Make/Model, Purchase Type, Class, Fuel Type or year purchased.

Any of these factors can be extrapolated to build a mailing list of car owners of a brand, competitive brands and other preferences based on purchase history.

The upgraded data options will allow local media companies and agencies to sell hyper-targeted email campaigns to the automotive industry, one of the largest but most competitive categories for local advertising sales.

A Ford dealer, for example, would be able to find not only the emails of specific people who bought either Ford vehicles, or cars that are most closely competitive, but also those who own cars within the age range most likely to make them an ideal new car prospect.

Other targeting capacities layered in include specific geographical ranges from the address of the dealer, plus age and income. More than 300 lifestyle interests are also available for filtering families or recreational vehicular use in or out of the target buy.

“You can sell an auto dealership’s ad agency or even the auto dealership themselves an email marketing program covering a specific zip code, gender, income level and interest,” said Brandon Rosen, CEO Site Impact. “It is really remarkable the targeting possibilities within our database. The biggest hurdle for advertisers and marketers to understand is that email is not going anywhere. It is only becoming more refined and evolving with technology.”

For companies interested in partnerships, Rosen listed his direct contact as  561-685-8991 or email brandon@siteimpact.com