digital billboard network

Software powering ten top revenue initiatives for media in 2018

LocalMediaInsider has released a report on the technology platforms that power ten top revenue initiatives for local media in 2018.

Included in the list are personalized paywalls, using tracking software from cxense and gigya. Virtual auto shows using Wehaa´s automotive platform. A variety of advertising software that allows media to sell DIY marketing packages to SMB´s.  Site Impact´s email platform for advanced targeting email, and ticketing platforms from TicketSauce and Geotix.

The newest technology is SpokenLayer, a company that provides turnkey podcasting for news media, and software from Phoenix Vision that allows newspapers to create a digital billboard network on their indoor newsracks.

Click through to the full report.

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