The Washington Post has selected WeeHaa, a leading developer of promotional platforms for automotive and real estate industries, to relaunch its NewHomesGuide.com.  Previously, the newspaper company had had numerous issues with ease of use of the site, which aggregates 1200 new home builders and 4000 new home communities in the Washington, D.C. area.

The new platform, built in two months, solved these issues allowing a seamless hands-off experience for both advertisers and for the newspaper staff.   The new platform will allow the Washington Post to take advantage of a lucrative niche in the red-hot D.C. area real estate market.

WeeHaa is best known for creating turnkey automotive virtual sales and expos that media can use to upsell. car dealers, or reengage with the category. They also create a turnkey real estate agent marketing platform on Facebook. Both utilize real-time automated inventory updates. Clients include Seattle Times and BH Media.